Portfolio marketing,
powered by AI
PropTech marketing automation for multifamily portfolios. AI-powered caption generation, multi-channel social media scheduling, template-based bulk content creation, reputation monitoring, and property health scoring.
Marketing a portfolio
shouldn't feel like a second job
Running social media and reputation management for 40+ properties individually is not a strategy — it's a treadmill that never stops.
40 properties = 40 separate Canva files
Every property's social content starts from scratch. Brand inconsistency creeps in, design time multiplies, and nothing is reusable at scale.
Manual posting across 5 platforms
Facebook, Instagram, LinkedIn, X, and Google Business Profile all require separate logins, separate uploads, and separate scheduling — every single post.
Reviews going unanswered for days
Negative reviews on Google, Yelp, Facebook, and Apartments.com sit without a response — damaging reputation and leasing momentum when speed matters most.
No visibility into what works
Engagement, response rates, and review scores live in separate dashboards with no unified health score to tell you which properties need marketing attention now.
One platform for all your
portfolio marketing
Multi-Channel Publishing
Publish simultaneously to Facebook, Instagram, LinkedIn, X (Twitter), and Google Business Profile from a single compose window. No more platform-switching.
AI Caption Generation
OpenAI GPT-4 and Anthropic Claude generate on-brand captions from your property data, amenity highlights, and seasonal prompts. One click, ready to schedule.
Template Bulk Content
Design once on the Konva canvas editor with data bindings — then bulk-generate personalized images for every property in your portfolio in seconds, not hours.
Content Calendar with Approvals
Drag-and-drop scheduling across all properties and channels. Built-in approval workflow ensures every post is reviewed before it goes live — no surprises.
Reputation Management
Aggregate reviews from Google, Yelp, Facebook, and Apartments.com into one inbox. AI drafts context-aware responses that match your brand voice — ready in one click.
Property Health Scoring
A composite 0–100 score across four dimensions tells you exactly which properties need marketing attention and why.
From property data
to published content
Sync properties from UnitStacks
Your property portfolio, amenities, and branding sync automatically from the UnitStacks platform. No manual data entry — PostFolio knows your properties from day one.
Generate AI content from templates
Select a template, choose target properties, and let AI fill in the captions and imagery bindings. Review, approve, and adjust in the content calendar before it goes out.
Publish across channels
Schedule to all connected platforms at once. Monitor engagement, track health scores, and respond to reviews — all from a single dashboard with zero platform-switching.
Your marketing data,
connected to the platform
PostFolio doesn't operate in isolation. Property data flows in from UnitStacks, and engagement insights flow back — giving the full platform context on marketing performance.
Single Sign-On
The same Supabase JWT from UnitStacks authenticates PostFolio. Your team members and roles carry over — no separate PostFolio accounts to provision.
Synced Property Records
PostFolio sites are linked 1:1 to UnitStacks Property records. Amenity data, address, branding colors, and photos flow in automatically from the source of truth.
Platform-Level AI
Caption generation and review response AI use the platform's shared OpenAI and Anthropic credentials. Marketing teams get AI without managing API keys.
Start using PostFolio
Give your marketing team a system built for portfolios — not a patchwork of social tools that weren't designed for multifamily at scale.